Let's shake things up
your marketing is too focused on...
you
With each new wave, the old ways become rapidly archaic, and it's challenging to constantly adapt.
But effective, grounded strategy combined with rapid development is your roadmap to success.
I try to stay up to date on best SEO practices, dabble in photography (I did earn an Art minor), etc... but I also don't act like I'm an expert at everything, cause I'm definitely not. I pull in experts in their craft in the following areas when required:
- Graphic Design and Visual Branding Elements
- Photography & Videography
- Advanced SEO
- Advanced Coding Requirements
- Long-form Content Writing
- Ecommerce Setup
Yup. You definitely can.
If you're in the service business, it's likely your client could self-serve your offering as well, go the DIY route. It might take years of practice, education, and certifications to get there, but realistically, they likely could.
Building an effective website is the same.
Plus, the DIY route could be leaving tons of money on the table as a huge opportunity cost for not being effective in the first place.
I probably hear this question more then most, to which I reply... who hurt you?!
I've never ghosted a client. I have cadenced communication flows throughout our process so no one is surprised or left feeling out of the loop or... "ghosted."
Plus, I'm always an email or text away. Yes, you'll have my actual phone number when we get started.
Heck no. Bad business model in my opinion.
Once the project is complete, how it's managed and who has access is your decision. There may be some costs (that I do not markup) with creating new accounts and users, but those are pretty minimal.
For brand message refinement and website builds, I charge by project scope with a deposit, invoice at the completion of final edits, and post launch/training.
All other ad-hoc services are invoiced at an hourly rate.
I do have post-launch subscriptions available, but these are more along the lines of consulting subscriptions with regular meetings and reports, not a monthly "buy my time for maintenance and updating plug-ins" fee.
I'm obviously going to be at a more affordable price point, but that's also a testament to this: I don't work with my clients to make a quick buck. I'm focused on long-term solutions and what works for you, your business, and most importantly, your clients.
Also, I am shocked at some of the prices with the level of work that comes from some agencies in the area. $45k for what I would likely charge max $10k and a week of work. Trust me, I recreated the site in question in under a week. Please don't overpay for website development 😞
If you're dead-set on working with an agency and we're not a good fit, I will happily share my recommendations for both Birmingham and across the US. Let's talk!