don't fade into the noise.

evoke raw emotion.

inspire action.

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heyo

As I went from startup to ad agency, I became enthralled with marketing, both creatively and analytically. It makes sense knowing my father was an accountant and my mother was an art teacher. 

In these environments, a fast pace and sense of urgency became more at-home qualities rather than discomfort. I worked with several businesses to develop their brand story, from national restaurant chains to enterprise software. Most marketing strategies lacked a key ingredient, emotion. With targeted messages and conversation-driven content, we grew several brands with loyal, passionate communities. 

Currently, I proudly reside in Birmingham, AL as the Digital Marketing Manager at Daxko, responsible for digital content, driving leads, and website maintenance optimization.

 

resume

experience 

Digital Marketing Manager

Daxko | Nov 2018 - Present

Responsible for creating exceptional online experiences ➕

across all digital channels to build awareness, drive conversions, and strengthen customer loyalty alongside a marketing team that produces over 50% of all new sales leads. Constantly seek improvements in demand generation and operational efficiency in the nonprofit sector of the business accounting for approximately half of company revenue.

Digital Marketing Coordinator

Royal Cup, Inc. | Aug 2017 - Nov 2018

Responsible for being the “voice” and strategy ➕

Drive views, impressions, community, and the experiences. Create, curate, and manage all content across Royal Cup’s portfolio of brands. Manage the marketing team in the development of digital creative assets and effective deployment of digital media for all products and services, including the release of new product lines and brands. Involved in both setting and executing communications and marketing strategies. Has direct input into overall communications programs and marketing efforts.

Account Management and Public Relations Intern

Big Communications | June 2016 - Dec 2016

Assisted account executives with client project management ➕

including developing social media content and managing the development of creative deliverables. Completed training sessions with each department and shadowed various personnel for greater insight into specific agency operations. Drafted a long-form article for the agency’s largest client. Developed 7 monthly content calendars for Bo Bikes Bama and posted/managed social platforms with 9,200+ followers.

Marketing Intern

Swell Fundraising | February 2016 - May 2016

Created landing pages and managed content marketing ➕

for new customers through Unbounce, Infusionsoft, ad campaigns, and design collaboration. Corresponded with the marketing consultant and public relations consultant about opportunities and executed plans to reach the target market.

Marketing Volunteer & Fencing Coach

Birmingham Fencing Club | May 2012 - Present

Develop more organization and redefine the customer experience ➕

through many large-scale improvements, increasing the roster size by a factor of five. Completely redesign and maintain the website. Responsible for creating a curriculum, managing classes, and coaching. The ultimate goal is to provide a recreational sport as simply as possible.

 

education

Birmingham-Southern CollegeBSC

  • BS in Business Administration

  • Minor in Psychology

  • Minor in Studio Art

Harvard Business School

Online Courses | HBX

CORe: Credential of Readiness • Pass

  • Business Analytics

  • Economics for Managers

  • Financial Accounting

skills 

Digital Advertising

Photography

Brand Standards

Adobe Photoshop

Project Management

 
 

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